Bsc Hons Fashion Marketing
You will learn about consumer behaviour and how fashion ranges are researched, planned, sourced and developed. You will also study visual merchandising , purchasing and supply chain management, ethical issues and sustainability, and sales analysis. You are also likely to study a module that gives you an overview of fashion textiles and garment development. This units looks at the history of the digital landscape in relation to the data analytics, market segmentation, customer behaviour, campaigns, media influences, and ethics of digital media. Students can study the BSc Fashion Marketing course on a 3 years full-time basis or with an optional placement year between the second and third year which extends the duration to 4 years. This online prospectus provides an overview of our programmes of study and the University. This module aims to develop students’ ability to critically evaluate approaches to research and data analysis relating to contemporary management issues faced by orga...